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Founded in 2022 by designer Florence Macovei in London, AFTERHOURS is a contemporary fashion and accessories design studio specialised in innovative silhouettes, quality craftsmanship and sleek tailoring. Since its launch, AFTERHOURS has won the support and loyalty of independent, strong women globally for its take on modern and practical luxury.
Florence worked in the high fashion industry for eight years living between Paris and London. She gathered experience and developed her sharp eye working for the most prestigious fashion houses. The idea of AFTERHOURS came to life from her love and struggle to find comfortable, affordable and high end clothes.
Exploring the intersection of masculinity, femininity and beauty are central to the brand’s identity. Each collection radiates a sense of confidence by merging masculine and feminine codes that have been reformed with a classic yet modern approach.
While the brand’s aesthetic is technical and feminine, it highly values practicality by making ready-to-wear garments which can be worn from the morning’s first rays to the late hours of night. AFTERHOURS elevates each client’s individuality rather than keeping the focus on the brand itself. The collections consist of looks for every body and each piece can be worn and combined in infinite ways.